Comprehensive Business Plan

Business plan software is something that often gets overlooked and is not considered to be a necessity for some reason. In my opinion, business plan software is essential, it is not a luxury. I am a huge advocate of business planning. When people ask me if they need a business plan, my response is, “Absolutely!” You see, starting a business without a business plan is akin to starting college without a degree plan. If you don’t know where you are going, you will not know how to get there. You will waste your time and your money if you are not following a plan. It’s really that simple! So, you know you need a business plan, but what about business plan software? For business planning, there are really three alternatives: 1) crafting your own business plan from scratch; 2) hiring a business plan writer or business planning consultant; or 3) using business plan software to write your own business plan. Each of these alternatives has its own advantages and disadvantages. Writing your own business plan from scratch is certainly a possibility. Doing so gives you the freedom to format and arrange the plan in any way that you see fit. On the other hand, doing financial projections, which are necessary for the purpose of budgeting and financial planning, can be difficult to do without a business plan program, or at least financial projection software or spreadsheets. Hiring a business plan writer makes sense for some people. A business plan writer is generally well-versed in business planning and will have insight that will assist you in preparing a comprehensive business plan that takes everything into account. The disadvantages to having your business plan professionally written are the expense associated with the initial plan, and the limitations that exist in regard to changing it as your business evolves, which is something that business plan software empowers you to do. Business plan software is relatively inexpensive when compared to hiring a professional business plan writer or consultant. However, when compared to doing your own plan from scratch, it may seem like an unnecessary expense. Business plan software does have many advantages. A good business plan software package, like Business Plan Pro by Palo Alto, has the headings and categories for a business plan already set up for you. It also has guidance throughout the business planning process that explains what to include in each part of your business plan. What I really love about Business Plan Pro is that it is so easy to do financial projections using the business plan software, whether or not you understand accounting. The main financial sections include a section for start-up costs, one for income projections, one for a proforma balance sheet, and one for a projected cash flow statement. Information that input into one of the financial forms automatically transfers calculations to the other financial statement forms making the process of projecting your financial plan a breeze. Another huge advantage I see in regard to business […]

Small Business Marketing Plans

The corporate community makes use of different terms in talking about business planning – business strategy, sales planning, marketing strategy, business plans, and marketing schemes. But as different as these terms sound or spell, they cover same principles — how to improve sales and getting the company “out there”. Efficient business plans and marketing schemes need to be strong, cost-effective, and most of all, realistic. As such, an efficient business plan considers several important factors: products, services, market size, competitor activity, marketing, and production costs. Since a business’s’ selling point and source of income are the kind of products and service it offers, it is logical to pay these much attention. Product and service evaluation should be part of all business plans and marketing schemes a company formulates. Product evaluation involves product testing, improving quality control, product design, and marketing. In product testing and quality control, it is important to ensure that the company’s product is all it claims to be. For example, if company A wants to claim that its product washes off stains in less time than the leading brand B, it must test and improve its product A against product B. Doing this allows company A to adjust the formulation of product A to beat product B. The testing process can also serve as proof if the company A puts advantage of product A in their advertisements. Business plans and marketing schemes are not complete without including service assessment. A company’s employees can make or break the business by attracting or turning consumers and possible clients off. The company may consider hiring the services of a mystery shopper who can pretend to be a customer to get a more objective service evaluation. The mystery shopper has the advantage of anonymity and the staff would treat him as an ordinary customer. The company’s head honcho will not get the same results because, naturally, the staff would act their best with the big boss around. Let us again take the example of A and B and make them competing groceries. If company A hires a mystery shopper to visit both stores, A gets the benefit of assessing its own store and that of its competitor. Company A, with the help of the evaluation, can fire unproductive employees, reward the good ones, and implement new courtesy policies that beat that of B’s. Statistics show that customers are more likely to support business with efficient and courteous staff over a competing business that offers the same products. Thus, by improving service, a company has the benefit of being more cost-effective (firing unproductive employees) and increasing sales. Expansion is one goal of entrepreneurs. It could be physical expansion or putting up new stores, or an expansion in terms of market size. Market size expansion has a great deal to do with effective marketing. It is essential for business plans and marketing schemes to have provisions for advertisements. There are several ways in which a company can advertise its services and products: paid […]

Mobile Marketing For Small Business

MOBILE MARKETING COMPANIES- Why is Mobile a great marketing tool? If you have to choose the best mobile company from the list of mobile marketing companies available in the US for your services, Choose a company that will engage your company with targeted audiences in new ways . We at Wasp present an end-to-end platform for mobile campaigns “” with full-service and self-service solutions designed to meet a vast spectrum of advertising objectives. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks The mobile channel offers a number of new ways for marketers to deliver timely and relevant information directly to their targeted audience. Whether you are looking to generate brand awareness, improve customer acquisition, or decrease churn, a well-executed mobile strategy can be highly effective for accomplishing a number of objectives. What is Mobile Engagement Process? 1.Strategic Development Understanding how mobile can work for you is the first step in building a successful mobile program. 2.Tactic Selection After we have established your mobile objectives, we will determine which tactics will help you reach them. 3.Development & Execution We will provide the creative resources necessary to make your program as effective as possible, and then monitor it to ensure it is running seamlessly. 4.In-Depth Analysis Once your program has ended, an in-depth analysis should be conducted that allows you to better understand your ROI. If you are looking to optimize your marketing efforts by using mobile messaging to keep in touch with customers or enhance your brand awareness, then let Wasp Mobile help you get started today. As a trusted mobile business partner, we help keep you connected to those who mean the most to your business through our reliable mobile transaction platform. Contact us at or 1-800-516-3591 ext 900 for more information.

Small Business Course

The purpose of the internet home income business online training course is to guide the reader through some simple steps to start making money with the new website and affiliate programs the reader has joined. It is important to note that the reader must not to learn everything from the online training course, just select the tactics he feels are for him. 1. First The Marketer Has To Know His New Website. The success path of the internet business requires that the reader will know the website in detail. A good online training course starts always with the requirement to know the product, i.e. the website, the marketer will promote. When the course goes through the website, it is also useful to think in advance the many questions the website customers will make in the future. 2. Next The Marketer Has To Select An Autoresponder And Learn How It Works To Make Automatic Sales. The majority of the website visitors will not buy on their first visit. In fact, most people do not buy a product on the Internet until they have seen it or heard about it at least 7 times. This is the reason, why an effective online training course must go through the requirements of the autoresponder in an early stage. 3.Tips To Build An Optin Email List To Earn Automatic Email Profits. The old internet home income business saying says, that the fortune is in the list. The best way to collect the optin email addresses for the list is through a form on the website. In order to profit with email the marketer must have own list of optin subscribers, to establish trust with them and to send irresistible sales offers to them. 4.Search Engine Submissions. One of the best ways to get traffic to the new internet home income business website is to get it listed in the major search engines. The effective online training course goes through the different techniques and can have some recommendation for the submission software too. 5. The Article Marketing Brings Targeted Website Visitors And Related Backlinks. Using article marketing to promote the new business gives the great benefits. It creates a splended chance to presell the internet home income business to make the reader excited before he will click the link of the landing page. When the marketer uses the submission service, which is highly recommended, to distribute the articles, he will get good traffic to his website and tons of backlinks. As generally known backlinks mean that the site is popular in the internet and search engines will increase the search engine ranking of the new website. 6.The Launch Of The Blog. A blog is a quick and easy way to promote the internet home income business. However a commercial blog is a special kind of a medium, which needs the special treatment in order to reach a high search engine ranking and to get enough visitors. 7. PPC Can Reach Over 100 Million People. To advertise […]

Preparing A Business Plan

While employment is a surefire way of securing your future, there are always those who believe that entrepreneurship should be a priority not only among those who are already established in life but also for students who have just finished their studies. Other people believe that getting involved with a profitable business is still the way to go if one wants to be financially successful in the future. People who immediately go into business without any plan at all are the ones who end up with nothing at all, in terms of their capital or investment. This is because they have joined a war without carrying any weapon at all. Starting a business is not an easy task as it requires the proper motivation, preparation and research. You do not go into business just because you have thought of an idea that you believe will strike gold and you want to implement it immediately. Of course, some do this but the rate of failure will always be high. If you want to have a higher success rate in business, then you have to do it slowly and properly and with the proper business plan. A business plan will help you create a map of the business you want to go into plus it would help you pinpoint the difficulties that you would encounter along the way. A business plan will serve as your guide in starting and in implementing the business and in steering such business to success. When making a business plan, it is important to take note of your reasons in wanting to go into business, whether you are into it because you want to get rid of that bossy creature breathing over your head, or you want to be financially independent. It is also important to determine the proper business endeavor for you considering your hobbies and skills, time preferences and of course your experiences. Before doing your business plan, be able to identify the possible business area where you would like to go like if you want to go into the buy and sell business, what products would you sell? Is there a demand for the product you are planning to sell and are there other businesses in your locality which sells the same products? If there are, what would be your advantage over the existing enterprises selling the same products? Another important thing to consider is the legal structure that you would prefer, whether you would want to go into single proprietorship, partnership or a corporate type of business. Do you have an accountant who will manage your records? Also take note of your possible sources of capital and the amount you going to need to start and maintain the business. When you have answered these questions, then you are more or less prepared to write a business plan that will help you start your business. There are professionals who can help you make your business plan. You can also do some internet research and […]

Marketing Plan

Your marketing plan needs to be based on your objectives or goals. The tactics and strategies that you put in your plan are supposed to “do” something that in turn fulfills the objectives you’ve outlined. It’s impossible to make up a map of where you want to go if you don’t know your destination! What objectives and goals you choose to focus on – both overall and for specific periods of time – will determine what you include in your marketing plan. You can have different kinds of objectives – some that are very specific and some that are more general in nature. For example, you may decide that you want to increase sales of your main product by 20% (a very specific goal) and increase your level of exposure in your local market (more general). A marketing tactic that could fulfill both objectives may be public speaking. You will get better known in the geographic area you choose your venues in, but you can also “sell” your product at each of these speaking engagements. Another example could be in terms of your product offerings. Your specific goal is to increase the overall percentage that the sale of your information products contributes to overall revenue. A general goal is to be seen as “the” expert in your field. A marketing strategy that could fulfill both the specific and general goals would be to conduct bi-monthly teleseminars. You will be demonstrating your knowledge and expertise and also be able to “sell” your ebooks by weaving in mention of them throughout the teleseminars. Your objectives and goals for your marketing plan can depend on many things: – what stage of the marketing process you’re stuck in and want to zero in on – what line of your business you are focusing on, i.e. specific products and/or services – your financial goals and budget – which target group or niche you want to appeal to – introducing new products or services – changes in the competitive environment – going after a new audience or portion of your target group – want to expand your reach into other geographic areas – try out new marketing directions, i.e. put on a workshop, start public speaking, build an online presence, and so on – changes in your industry – your strengths and weaknesses – personally and for your business – new opportunities that are offered or found – change in your business direction and business model Take the time to get really clear on what objectives you want your marketing plan to address and fix. This will help you pinpoint more easily which marketing tactics and strategies would be the best to include in your plan.

Business Management Classes Online

When you are interested in home business real estate, but you have a full time job, it can be difficult to try to find time to take classes after work. Many real estate schools are full time opportunities, which can make things even more difficult. However, you can fulfill your dreams and still earn that paycheck with home business real estate classes online. There are millions of people just like you doing it, so you can too. Just take a look at these things to look for when enrolling for classes and you will be on your way to learning all you need to know about real estate and home business. Course Offerings When you look into taking online home business real estate classes, you will need to be sure that you know what you are taking. For instance, you need to know if the courses you take will be able to certify you as an agent or otherwise. If you are simply taking classes to get a better understanding, then it really doesn’t matter. However, if you want to get licensed to be a real estate agent, you need to know if your courses will be helpful or not. Costs Taking courses online can be quite expensive. So when you are looking for your home business real estate classes online, you need to be sure you know what the costs are. Look for hidden costs of text books, fees and other things that might not be as clear as the tuition costs. Some businesses that offer classes will try to sneak other fees in, without you even knowing about them until it is way too late to back out. Just be prepared to ask the total costs with books and all. Length Another thing you will want to consider is the length of the course. You should think about your life schedule and what you can take time for. If you are taking courses in the summer, be sure you think about vacation and if your vacation will conflict with your courses. In addition, if you are starting a family, think about the time that will take up. Be sure you find a program that works with your life well. Overall, when you find a program for home business real estate online classes that seems to be what you want, at your budget level and for the length of time you can afford to spend, be sure that you sign up. The sooner you get started toward your dream, the better off you will be. Make sure you consider everything before beginning. After all, there may be a better deal around the corner. You must do your research to decide if that is the case or not. To Your Success

Advertising A Small Business

Here’s a few affiliate Internet marketing tips that can help you earn extra money for little effort on your part. The main reason why most people fail in affiliate Internet marketing and end up making no money online may shock you. Internet Marketing as we all know it is pretty crowded with funny people making lots of huge bombastic claims over their nonsense crappy books and stuff. The truth is that given the same volume of traffic, you will tend to sell more with affiliate Internet marketing referring people to an appropriate affiliate product than you will trying to sell off your own product. Another affiliate Internet marketing tip is to be careful the percentage you wish to offer and examine how you will pay your affiliates. An affiliate Internet marketing tip that deserves to be mentioned is to make sure your affiliates are promoting your sales as they are supposed to be doing. Long-copy sales letters are undoubtedly best for selling an internet marketing ebook or any other ebook for that matter. No other form of medium enjoys this kind of flexibility and ability for Internet marketing like ebooks. Being guilty of myself, I have literally spent gazillion amount of money into these internet marketing ebooks when I started out but only to find it later at those free-for-all ebooks directories, free membership sites or even those giveaway sites. You get a flood of email from guru’s who have made it big in the world of internet marketing products, writing ebooks on that topic. I think I made a mistake when I proclaimed email marketing was easy, I should have said it was easier, I have not found anything on the Internet easy. I just offered you a simple example of how you can start an email marketing business on the Internet without spending one thin dime. It is a so-called ‘known secret’ of successful online marketers that the lifeline of any Internet business is email marketing. This autoresponder feature is a very important element in the success of your internet marketing business. I started off my Internet business without seeing the need for email marketing. With the increasing success of niche marketing on the internet email marketing still is an effective internet marketing technique. Autoresponders are one of the most widely used marketing tools on the Internet. For internet marketing, blogging builds credibility for the website through the many opinions and ideas that are shared there. As I have explained writing your own e-book and having your own e-book website is a major step up the Internet marketing ladder. One example of a good Internet marketing e-book is Google Cash by Chris Carpenter. Compiling a list of subscribers and sending them quality information is a very effective internet marketing technique. Some Internet marketing e-books are made using special software, such as Adobe Acrobat or the common pdf files. Ebooks are considered to be the “perfect” online marketing tool. To use your trial version as a viral marketing tool, […]

Small Business Advice

In this article, I would like to focus on something that entrepreneurs are almost never told when starting a business. What’s the one thing you absolutely must become when you start a business? Read below for more.The joy: When you take the leap to become an entrepreneur, you are most likely thinking about the thing you most enjoy doing. You look forward to how much you will enjoy doing what you’ve always dreamed about doing. You said adios to that corporate job and you plan to spend lots of time on your passion. You very much look forward to delivering your services or products to people. You know you will do well because you are darn good at what you do. You’re skilled at it and everyone tells you that you are. And you’re ready to make some money doing it. The surprise: This is all good and all needed for a successful business. Skill, passion, excitement, drive, loving what you do. However, most entrepreneurs are blindsided by the reality that there is one thing they must become in order to have a thriving business. You must become a skilled marketer. Did that surprise you? I know I was surprised by that when I first realized it. Most entrepreneurs do not even remotely see themselves as good marketers. They see themselves as good at what they do: good web designers, good fitness instructor, good baker etc. Most see marketing as a mysterious thing that they can hopefully pay someone else to do so that they don’t have to. But you cannot side-step this reality. You must get good at marketing. You know your business better than anyone and you must learn how to market your products and services. The Dread: Many new entrepreneurs dread the thought of “marketing” themselves because they see it as bragging or sales. They do not want to be associated with the “used car salesman” persona. And they are simply not comfortable with marketing. They don’t really know what to do, how to do it, what works, and what doesn’t. The good news: The good news is that marketing is not at all mysterious. And you can learn it pretty easily if you are committed to doing so. Not only that, there are fun and easy ways to do marketing. I never thought I’d ever say “Marketing is fun!” Heck, I had no clue what marketing was when I started my first business. I was into the “doing of the work” and no-one told me anything about marketing. I figured if I did the work really well, the business will show up. Not so. Marketing Options: There are a variety of specific ways to market yourself so that your business thrives and grows. I learned simply by devouring books and attending seminars. Here are some ways in which you can market yourself:Media: Press releases, radio shows, TV shows, newspaper coverage (folks, this can literally cost you nothing or just pennies (like $5) to do if you […]

Simple Business Plan Template

Real estate is one of the blasting parts and everybody prefers to build an imprint here. There is a ton of rivalry and just those with vision, energy, and the capability to work hard can actualize this luck. It essentially incorporates making a composed framework that assesses the investment reasonability of your business step dependent upon real estate speculation. It makes you characterize your targets, that is what you need to actualize from this specific business wander. It in addition makes you center on your objects, points and targets.A precisely planned business idea can in addition help you draw in additional loan specialists, gurus, and monetary institutions. It makes you look tidy, master and reliable, which is quite significant for the speculators so they are able to trust you and have confidence in your capacities. It additionally bails you figure out feasible weaknesses and inadequacies in your idea that you are able to enhance. So your ability foremost is a business idea for real estate speculating. Given beneath is a business arrangement template that could help you make your particular.In this area, you are supposed to compose the lifelong vision and mission of your business step. Here you ought to furnish the book lover with a short prologue to the whole business arrangement. As the name infers, you might as well pen down the generally speaking business arrangement in a compressed way. You should in addition specify your targets and begin-up items in addition to some general qualified information concerning your business.In this segment, you ought to compose regarding the whole history of the team, the individuals connected with the ensemble and its voyage thus far. The sort of proprietorship of the community, something regarding the managers of the association, and so forth., In addition ought to be specified here. Accomplishments of the team thus far. You ought to give the definite depiction of the real estate speculating industry you wish to go with. Separated from this, you might as well in addition say concerning your grasping regarding the industry and how could you jump at the chance to go with the distinction. You might as well likewise compose concerning the business model you have as of now built or wanting to configure. Likewise specify the business methods you have defined dependent upon your business sector look into dissection. Here you might as well specify every last item about real estate advertising arrangement incorporating how you are determined to business sector your late business. Give nitty gritty informative data about pushing and promoting methodology, incorporating which medium you will pick to proclaim, how as often as possible you could take part in this action, what amount of the plan is allocated for proclaiming, and whatnot. Then again to choose the proposed things you should consider the adversaries and recognize your USP and arrange likewise. So much has been specified in this idea so bookworms come to have prior experience with the reasonability of your business arrangement.You could probably personalize the […]

How Do You Start A Business Plan

Getting help to write your personal business plan is simple. There are many business plan consultants who are prepared to supply their solutions to business owners and businesses that require to have a successful business plan written to create financing. Thanks to the web, you are able to simply locate business professionals offering their writing services at very competitive rates. The good results of their work will create two things: you will have your small business funded adequately by investors and also have a well-organized supervision instrument to help improve your business. Getting a business planned out prevents needless detours that hinder the progress of one’s company. When you have been considering hiring a company offering business consulting solutions, you will have to pick amongst 1 of the a number of types of consultants that may help you. Business plan writing can entail the help of 1 or more consultants to read, study, and evaluate your business plan. These consultants can help refine and polish your business plan before you present it to your investors. Investing on consultants is a sensible choice to make. Study on below to learn why you ought to include hiring business plan experts as part of your business plan creation. A business plan consultant can supply you with expert guidance relating to the possible needs and wants of your investors. When writing a business plan, it’s essential to think about the readers or, put simply, your future investors. An skilled expert will prove to become advantageous for you since they’ve gone through the process so several times. They should have the ability to picture what certain types of investors are searching for in a business plan. When they’ve read your initial draft, they can provide you with specific and correct guidance and feedback to assist convey your message and intention clearly. Selecting the professional services of a expert reduces wasted time since you will steer clear of rejected deals and other pitfalls due to the absence of risk and return on investment for investors. They understand what particular method will work successfully to your company. Once again, the experience of your business consultant will come into play with this benefit. Their experience working with a lot of company proprietors provides them a clearer perception on the chance of your plan. Accessing earlier case studies with similar situations as yours can help them write and evaluate a better business plan for you. Moreover, the successful case studies can help them provide you with an excellent number of effective tactics and ideas to gain more info relating to your target consumers and business data. They’re capable of offering you correct legal and financial guidance to your company. You can find numerous consultants from organizations offering business consulting solutions with a apparent comprehending with the legal factors and financial aspects of having a company. You can find several consultants capable of managing all matters relating to your business plan. Select a business plan consultant which has encounter in […]

Affiliate Marketing Business

One of the first problems new online marketers have is getting overwhelmed with the onslaught of information that is available online. The hard part is finding the right advice without being deceived and consequently buying every new product that claims “instant success. “ Internet marketing is based on doing a few core things really well; getting a good handle on the basics is what will make you successful no matter what the latest fad is. These things can be learned, namely generating traffic and pre-selling affiliate products. These two concepts if learned well, will be enough to let you quit your day job, it’s happening everyday. There are over 10,000 products currently available all over the internet that allows affiliates the opportunity to earn commissions. The internet marketer that can generate traffic to an affiliate website, pre-sell the visitor on a product or service (who then clicks through to the merchant website and purchases the product) will ultimately earn handsome commissions. The key to being a “work from home business” success is finding the right roadmap so you don’t waste all your time with trial and error. Repetition and persistence are the keys. Many new internet marketers simply give up when they don’t see immediate results – massive traffic or sales. You must put value in the process of whichever program you follow and the end result will be profitableā€¦guaranteed. In order to find out details on becoming a work from home business success quickly, visit the websites below.

Great Business Plans

Every aspiring individual who wants to become an entrepreneur begins his enterprise with a small business. The expansion of such a business requires immense efforts and innovative techniques so that the potential of such upcoming business is identified and accepted by the growing market even in the pressure of growing competition. The most important aspect for success is a neatly sorted, practical business plan. Reasons for failure of small businesses – Poor marketing management is considered as a strong reason along with the shortage of capital for the failure of small enterprises. Since the enterprises are new, they do not have enough idea, or experience of how to tackle the competitors or how to demand attention in the market. Also, since the funding is not sufficient, many business plans fail. – Most of the entrepreneurs of small business plans have good ideas of planning, but their plans stick only to paper and are never implemented. This leads to decline in the business. Sometimes, these entrepreneurs have so many ideas, that they get confused in sorting techniques in a proper manner and fail to recognize which kind of technique is to be used when so as to increase sales. So, even if they dream big, or aim high, their plans fall short. To write a sensible business plan and to implement it efficiently is the most important requirement of small enterprises. To write a plan, it is necessary to identify the market needs and check one’s own potential. It is important to take safe but essential risks. There is also a necessity to make research and their strengths as well as weaknesses. The plans and the strategies should be practical and must have valid reasons, because it is not enough to dream alone; the dream should also have a logical backup. Use of the Internet With modern technology and the Internet in vogue, it becomes simpler for the entrepreneurs to make quick surveys at the click of the mouse. Internet provides accurate and up to date information and statistics of growth. Also, the history and the reasons for the past success can be ascertained and some of this information can be used to prepare one’s own plan. The funding of the business is the next obstacle for strategic implementation. The entrepreneurs can approach the state grants as well as investors who are ready to take risk with them. The next important step is to put plans into action. The usual marketing mix technologies come to aid and it is with the help of these that small businesses grow. To keep a check on the growth or fall and profit or loss is also an important criterion to strategize the next business plans. Thus small businesses have immense scope and potential for growth, provided the entrepreneurs realize what they want, set their goals, prepare and implement proper business plans. The small business associations (SBA) help these entrepreneurs in achieving what they want.

Online Business Writing Class

To write a movie script can be likened to writing a business sales & marketing plan. Only when a film script is ready for production is ready to recoup its investment. Many script writing examples, writing topics and writing ideas only make it to the marketplace after they have been torture tested by a writer’s discussion group. Often a writing guru leads, whereas in the corporate world a business guru leads. Great writing skills increase sales. A discussion group serves multiple purposes but generally exist to ensure the writing ideas and writing skills are professional enough to generate a profitable return on investment in the corporate world. After I graduated from University with a Master of Arts degree in how to screenplay writing and how to write a movie script I led several writing guru and business guru discussion groups. I found there was a great synergy between the development of how to write a movie script and how to write a sales and marketing plan for a business seeking exponential business growth. I believe the devil is always in the detail and opening up a free-fall brainstorming session at the beginning of the discussion group often delivered exciting results. It is probably appropriate to differentiate between the three titles of writing guru, business guru and guru film. A writing guru may not just be a film script writer. He or she may cross over into producing writing ideas for a business sales and marketing action plan. Being trained to identify great writing ideas and possessing professional writing skills to produce dynamic writing topics and key word/phrase writing examples is an added value bonus for any business. Simply being able to understand that when a writer submits copy with the following phrase ‘write writing’ it contains incorrect grammar is a useful skill. Unlike a film writing guru a business guru assists the sales and marketing director to formulate a sales and marketing plan. Key emphasis should always be on gaining a profitable return on investment spend. A guru film script writer tends to focus on producing the writing skills required by a script writer to produce a film script title, log line, treatment and finished film script. Occasionally if the film studio or investors require a full marketing plan then the guru film may collaborate with a business guru. In this case a discussion group always proves invaluable. Understanding The First Concept -Everything begins with a dream. -If you can dream it, you can write it. Understanding The Second Concept -Out of the box thinking -Look for problems & provide solutions Hot Seat Critique-Evaluation -As a writer, it doesn’t matter if the solution is the WRONG solution, because sometimes the wrong solution generates a ‘Thought Process’ that leads to the right solution. The 50-50-90 Rule Never Forget The Writers Percentage Rule -The 50-50-90 rule: Anytime you have a 50-50 chance of getting something right, there’s a 90% probability you’ll get it wrong. Don’t Procrastinate … But remember, if you keep […]

Product Marketing Plan

Behind every successful product or service is a well-researched marketing plan. A marketing plan guides a company how to market a product or service to a specific target market and helps a company remain focused on its marketing objectives. A Guerrilla Marketing Plan is a condensed version of a corporate marketing plan. It focuses primarily on the most powerful income producing strategies needed to generate sales. While a Corporate Marketing Plan may be 20+ pages long and full of detailed market research and competitive analysis, a Guerrilla Marketing Plan is short (3-5 pages) and focuses on the marketing strategies you will use to produce sales immediately. A Guerrilla Marketing Plan should include the following strategic marketing information: 1. Define your product or service. 2. What major problem does your product or service solve? 3. Determine who most needs the product/service being sold. Who is your target market? 4. Describe the #1 most important benefit a customer will receive from your product/service. 5. Why should a customer buy from your company instead of from a competitor? What benefit will a customer receive from doing business with your company? 6. Determine your company’s position in the marketplace. Are you the company that focuses on extreme quality, low price, the largest inventory, the safest product, the best guarantee, etc.? What powerful slogan will you use in all of your marketing materials to convey your position? 7. What is your guarantee to your customers? 8. Determine a measurable sales goal for the next 12-months (i.e., $250k in sales). 9. Determine a marketing budget to achieve your 12-month goal. Your budget should be a minimum of 10% of your projected 12-month sales goal. 10. Determine the most powerful and cost effective marketing and PR strategies for marketing your product or service to your target market and achieving your 12-month sales goal. For more information, you can download a free ebook on how to write a marketing plan and 100+ strategies for marketing your business at

How To Market A Small Business For Free

Business free credit report provides each and every detail about your credit transactions in the business. With the help of these credit reports, the lending institutions such as banks, insurance companies, credit card companies and other financial institutions evaluates and verify your credit status and then decide to deal with you or not. The top credit bureaus Equifax, Experian ad TransUnion entitles you, your free credit report, each year, on request. This helps to let you know about your image projected to the lenders and also protects yourself from any kind of identity theft. For the business free credit report the top three credit bureaus have designed a website. These companies have also setup a toll free contact number and a mailing address, in order to send information for the free credit report. You also have the option to order free report and score from the companies at the same or different time, according to your requirement. Sometimes, people use the online method to order the free credit report but they make spelling error in typing the name of the website and by mistake visit the wrong site which offers these services at cost. So, you should be careful about the spelling of the companies and their website to avoid this type of error. To order quickly, you should use online method. Otherwise using the toll free contact number or mailing address take at least 15 days, depending up on the volume of the procedure of these credit bureaus. If you are out of job and planning to take one in next two months, then also you can have this free credit report.