School in general has become a much more expected and in my opinioned marketed thing than it was in the past. So it is no surprise that the question of the necessity of business school come up fairly regularly. What does surprise me is that people that are business minded are so easily swayed into believing that formal training in business (the quality of which I often question) is necessary to make it in the fast pace business that comes with a globalizing market and the information age that we live in. The question remains, however, and I want to point out two things that will hopefully answer it. They are myths of business school that are often cited but have little evidence to back them up. The first is that you receive an education in business school that will prepare you for the real world. It is my contention however that you really don’t learn the bulk of what it takes to thrive in business sitting in a classroom listening to the lecture. What you do learn is the language of business so that you may pick things up faster but is learning the language faster a justification for the time and expense of formal training. I will admit that most people that go through business school have an easy transition into the real world but my contention is still that this is no because they sat through class. The way business schools have gotten away with this is that they require their students to do internships. This really is a fleecing when you consider that these students are actually out in the real world getting their education, paid horribly, and then paying the institution that requires this slave labor and is taking credit for the education ungodly amounts of money. It cracks me up that the most common complaint especially for those who want to start their own business that they don’t have the capitol. I say, you had the capitol, you just gave it away! The second myth is that business school is a good training for every type of business and every position within those businesses. My contention is that business school is only smart for those who want to become a CEO of a major company. This is only because of the connections that you gain in business school, that land you the high profile internships, which get you in contact with the right people etc. If you want to run a small business with a unique product I would suggest that you spend more time developing your product and less time wasted in school. You will gain the business savvy in a few years once you are up and running any way and you will not have wasted a lot of time and money. My number one example of this is Bill Gates, a fine businessman, one of the richest men in the world, and yet does not have a college degree to his […]
If you are looking to start a credit repair business, one of the first things you will need to do is find people who need their credit repaired. Thanks to the internet, this should not be very hard. All you need to do is find a legitimate credit repair lead company to start sending you some leads. The beauty of buying credit repair leads is that the potential client has committed to having their credit repaired by a professional such as yourself. These people are not merely playing with the idea of having their credit repaired, or just gathering information for research. They are committed. Otherwise, they never would have gone on line and filled out the on line form. By filling out the on line form, the potential customer is saying, “I need help with my credit,” “I need my credit repaired,” and they are seeking out a company or individual to help them out with their credit issues. Unfortunately, there are a lot of people out there that need help with their credit, so the credit repair business is not at all a bad niche to get into. Once your business becomes functional, take serious consideration into buying internet credit repair leads. The benefit to buying internet credit repair leads is that you can buy them relatively cheap, and if your working with the right company, you can get them fresh or in real time. Best of luck. 7 Steps To Build A Startup From Scratch With No Money . . . Www. Youngentrepreneur. Com/. . . /how-to-build-a-start. . . By Matthew Toren – in 194 Google+ circles – More by Matthew Toren . . .
In addition to being the “Season of Sweets,” the period of time between Halloween and New Year’s Day presents a wonderful opportunity for your company to thank your customers. It also is a time that you can drive new business to you. Here is a list of easy and effective marketing ideas to help you promote your business for the holidays. 1. Send a Card: Send a holiday card to all of your customers – depending on your target audience, it can be for Christmas, Hanukkah, Kwanzaa, or simply “Seasons Greetings.” You can also send a Happy New Year card. But don’t stop there. Don’t forget about your vast referral base. Be sure to send business holiday cards to your friends, family, associates, and vendors. 2. Send your database a gift: Hopefully, you have a list of both clients and prospects. Whether these individuals have purchased from you or not, treat them well. Take the holiday season as an opportunity to send them a gift. It can be as simple as a $5 gift card to Starbucks. Small gestures are what impress people – they work to keep customers loyal and to convert prospects to customers. 3. Offer a “Something of the Month” club: People are always looking for unique gifts to give. Why not help them out and create ongoing cash flow for your company? You can do this type of gift series with almost anything. Seriously. Did you know there is a Bacon of the Month club? You could sell CDs that you record each month, massages, dinners, jelly, or even a teleseminar series. With a little creative brainstorming, I’m certain that any business could develop this type of program. 4. Bundle items as a holiday theme: Sell holiday specials to entice people to buy bundles of products or services. Instead of selling single items, offer a theme. For example, a financial planning company could put together a New Year’s Planning Kit that includes a book, tax software, and a one-hour consultation. A spa could put together a Stress-Free Holiday package of a steam bath, facial, and body lotion. 5. Give a coupon or discount: As both a gift to your customers and a way to boost your seasonal revenue, why not offer a discount or send out a coupon that promotes one or more of your services or products. This could be for a report, a CD, a session, or a special program. Again – be creative! People love discounts. 6. Offer a holiday special: You can encourage larger purchases by offering a holiday special like Buy Two and Get a Third Item for Free. Here is a different variation on this same strategy: Tell your customers when they purchase a certain amount, the will get something for free. For instance, Buy $100 worth of products and get a free CD. These are just a few ways that you can both thank your customers and offer them something special for the holidays. These marketing strategies also help […]
Developing an effective business strategy is crucial for a business in the UK or anywhere for that matter, we live in a business world where competitors always want to stay one step ahead of everyone else and it is your duty as a small business owner to do proper market research in order to come up with innovative ways to promote your business venture or simply improve ideas your competitors may have developed. There is nothing wrong in launching similar marketing strategies to the ones your competitors are running, you must always remember to give it a unique twist or improve the original concept, if the strategy is proven to work then in can perform even better by adding a few custom changes. Remember that copying an idea is not the right way to market your business, you need to differentiate your product and build your unique brand. It is every small business owner’s dream to create their own niche and capitalize on this exclusive monopolization, unfortunately any product, service or spin you give to your business can be duplicated or copied by any of your competitors so it is necessary for you to create a good image and reputation which will set you apart from more generic type of businesses, just think about it as if you were to choose buying an identical product from two different stores which carry the same item, would you buy the product from the store which has a bad appearance or from the one which has a better presentation? The answer is obvious. Being constantly updated about the changes your particular market goes through can help you prepare for market changes which may affect your budget or the way you do business, so don’t get caught of guard and be left out of the loop by these changes. Being aware of news which concern your niche can give you an advantage by learning from others what works and what doesn’t, the idea is to gather as much information about your competitors as possible in order to find their weak and strong spots in order to create an even better business strategy. Regardless of the type of business you run, it is always a good idea to take advantage of the latest technology available to streamline and automate repetitive tasks. Building your brand, differentiating your products and improving profitable business models can help you shape a productive business strategy.
You have an idea, but no money yet. Whether it comes from a loan or from investors doesnt really make too much difference, since theres one thing that they all need to see before theyll give you a cent. This is called a business plan. 1. Whats a Business Plan? Think of your business plan as being like a list of answers to questions that people might have about your home business. You will not get outside funding without one, because the people giving you the funding want to know that youve thought through what youre doing. A business plan says to them Ive considered this from every angle, and heres what Ive come up with. 2. But What Should Your Business Plan Include? What is Your Service? This is the first question every business plan should answer. Just what is it that you plan to do? Tell them that industry youre going to be in, and why youve chosen it. Who are Your Customers? Once you know what you do, the next thing you need to know is who youre going to be doing it for, and so thats the next thing that should be written on the business plan. You should also include your area here. What Makes You Different? You need to say what the key factors are that make your business different to other businesses in its sector. What is it that youre planning to do to make the business succeed? What are Your Expenses? Your start-up expenses include any equipment that you need before you can get up-and-running, while your day-to-day expenses are staff costs and supplies. 3. An Example Note that this is a very short and sweet business plan: in real life, each one of these sections would be closer to a page in length. That said, it is a bad idea to go into too much detail in your plan. Youre not trying to tell the reader everything, just the basics of the business and why they should give you money to help you build it. Always focus on profit. 4. The Catering And Cake Company Nature of Business: The business will be a home-based catering company, producing luxury food for special occasions such as birthdays and weddings. We will provide a comprehensive catering service, with a special line in cakes, that have a higher profit margin than other foods. Target Market: The business is to focus on catering who want luxury but still care about cost. To begin with, our target area is within a ten-mile radius of Anytown, to include the affluent area of Othertown. Key Factors: We will use industrial-quality ingredients but provide bespoke-quality design and service. This will allow us to provide food that looks excellent and tastes acceptable, while keeping costs low. Expenses: Since I will be using my kitchen for the business and making the food myself, there are only two real expenses: the one-off cost of a larger cooker, and then the day-to-day cost supplies. […]
The International Business Brokers Association (IBBA) today has more than one thousand six hundred fifty cooperative business brokers and intermediaries across Australia, Europe, Asia, Mexico, and the United States making it the largest international non-profit association that operates exclusively for the benefit of people and firms taking on the various aspects of a business brokerage, mergers and acquisitions. The most complete package of membership benefits and services, best networking opportunities and most influential group of business brokers are some of what awaits a person who wants to join the International Business Brokers Association. Other benefits include: EducationThe leading educational programming for business in the world is offered by IBBA through world-class courses and workshops and IBBA members can take advantage of the learning opportunities designed specifically for the brokering industry. CertificationIBBA members can get hold of the certification process which is an exclusive offer. Members can take advantage of this and immediately start by completing necessary courses to earn this prestigious credential. NetworkingThe opportunity to meet and network with leading brokering professionals through the semi-annual conferences, workshops and courses, and receptions are all designed to allow its members to further their business and career. Member DiscountsNot only do members enjoy a discount on registration fees for attending bi-annual conferences and taking educational courses, but the association also works in partnership with a number of organizations that provide discounts and benefits to IBBA members such as: BizQuest, Brokerage Concepts, Business Value Express, BV Market Data, The Deal Spectator, and Directories USA.com. The International Business Brokers association also includes different committees that play important roles for the association, here are some of them: Public Relations CommitteeThe IBBA Public Relations Committee aims to raise awareness of IBBA in the business brokerage profession and maintain and supply a stable flow of IBBA communications to the membership. Newsletter CommitteeThis committee aims to foster the professional development and advancement of IBBA members, inform members of the activities of the association, and promote the profession and the association to target audiences. Conference Committee This committees mission is to produce two conferences per year that will offer forum for educational programming, industry networking, certification recognition, and trade shows events for the industry. Education CommitteeThis committee aims to update the current IBBA courses being offered in the bi-annual conferences and to local and regional affiliate groups. They also create and develop new courses to meet professional advancement and educational demands of members. M&A Source Committee This committees mission is to provide M&A Source members the chance to better leverage their time and talents. They also provide the deals database, surveys, networking, hosting semi-annual conferences with expos, and modern educational sessions. Other committees of the International Business Brokers Association include Membership Committee, Government relations Committee, technology Committee, and International Committee. Lance Wallnau – KBA conference (Kingdom Business Association) – 2013 Saturday, Oct. 26, 2013 – morning session. (Part 1 of 5 parts. ) Videos filmed and shared by Steve Martin – to give appreciatio. . .
Starting a new business can be a harried experience. There are a myriad of decisions to be made, the budget needs stretched, the new secretary quits before the end of the first week: the struggles are endless. When starting a business from your home, you can add a slew of unique challenges to the list. Being aware of the potential pitfalls, and preparing for them can provide a way of preserving your sanity. Friends and family members frequently assume that if you are at home, you are available. Nothing can set your work back hours, faster than an unplanned visit from your mother. Setting clear boundaries regarding your schedule and availability for phone calls and visits can prevent misunderstandings early on in the life of your business. If you are choosing to keep your small children home with you while you work, that carefully planned schedule can quickly become fodder for your three year old. Getting up early is often the best way to increase your productivity while those little angels are still slumbering away. Having a contingency plan for days when the work load requires more attention than usual is an excellent way to head off disasters before they happen. Find local babysitters who are willing to come to your home to help out when needed. Recruit friends and family to provide occasional entertainment for short periods of time to allow you to work without interruptions. Anything that helps you keep focused is a good investment in preserving your sanity. So what are some of the perks to having a home based business? To start, you can keep your own hours. Your schedule is as flexible as you are. Need to see the dentist? Make your appointment for whenever. No more waiting around for that first appointment of the day or trying to find an office open after five. Kids have a mid-week soccer game? Not a problem. Better yet, you know that cable repairman that says he will show up sometime between 11 am and 4 pm? You can tell him, Thats perfect. and really mean it because you are home all day anyways. Now you have real freedom to pursuit what you consider important in life such as family, friends and the pleasure of life. especially at tax time. Consulting with a tax expert or accountant early on will arm you with the knowledge necessary to save you time and money when filing your first years business taxes. Working from home means that you can now embrace that chronic insomnia that made you late for traditional jobs and left you dozing off during meetings. Just think of all the money you save by working from home. There is no need to buy that new suit and impressive pair of heels. Your cat does not care how professional you look. You can work naked if the urge strikes you, (just make sure the blinds are closed or you might get unsolicited visits from your neighbors). Finding service providers […]
New and small businesses are often at a disadvantage. Not only do they have to compete with large businesses or much more established businesses that have the resources to provide cheaper services – they have to deal with initial obscurity. In the world of “Roto-Rooter” and “Rescue Rooter”, how is Joe the Plumber able to complete? The answer: easily. Big businesses have one distinct advantage of maintaining their own marketing departments. These groups of people are responsible for maintaining marketing materials, such as brochures, billboards, mail outs, business cards, etc. By making sure the company has a recognizable brand that is reflected in all of the items that customers receive or view, they can stake out their place in their industry. But you can do this too! What these companies manage by paying marketing departments hundreds of thousands of dollars, you can do yourself at a fraction of the price. Nobody ever said that you needed a certain amount of money to begin advertising. With a good printing company, you can accomplish a lot and with less stress. Before you contact your local printing company, make sure they have their own designers who can consult with you and help you shape a marketing strategy. There are many types of marketing materials available out there that can be used affordably and effectively. This includes: Brochures Newsletters Mailing Pieces Door Hangers Post Cards Stationery Envelopes Business Cards Letterheads A reputable printing company will only recommend the materials that you really need. It is also up to you, the small business owner, to use them effectively. For example: a newsletter or door hanger is only truly effective when you include information about coupons or discounts. It’s also a good way to advertise sales and other promotions to help maintain your consumer base. Whatever marketing materials you choose to use must reflect your company’s image in a consistent manner. A logo and color scheme is a great way to start, and an easy way to integrate into your strategy, whether it’s for brochures or stationery. You want to build name recognition. Additionally, you want to create a targeted marketing campaign for any distributed items, such as post cards or door hangers. It helps if, from the start, you think about the kind of customer you want to attract. What type of shopping or spending habits do they have? What neighborhoods can they be found in? Ultimately, you want to stand out from the rest of the pack. Whatever method you choose, be sure to go with an experienced printing company. And, if you’re in the Houston area, feel free to contact AlphaGraphics of Houston. We will provide you with a free consultation about your business, where you will gain invaluable knowledge to create a marketing plan. Our talented in-house designers will bring that vision into a reality, which can be shared with all of your current and future clients.
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These day the internet has made the impossible possible for so many people worldwide. With the introduction of online marketing advertising business. You must have heard and seen many and many of these businesses while you were surfing the web for instance, and I don’t know maybe you have joined one or two, and have found success or no success with it. However I want to tell you that there are millions of these online marketing advertising businesses that can change your situation, financially, mentally and whole together your world. Most of the online marketing advertising business have a free trail 7 days or so to try out, which is very clever because people who join these specific online marketing advertising businesses can see if this is right for them, if not they can leave it very good because when you join an online marketing advertising business you are making a big commitment because you know that your life will never be the same happen to see success. Here are 2 tips that will help you to achieving your success in an online marketing advertising business. Tip 1) have dedication, determine what you want to achieve, set yourself goals. Have the right mindset do not give up after one or two fails failure links with success you might think it’s the total opposite well you’re right but psychologically, it is the path way. If you are not in the right mindset, this will mean that you are going in the wrong direction; of course you will not realize this until a dead end. Tip2) Implement many promotional marketing techniques offline and online, and keep consistent, consistency is the key. After you are in the right mindset, and have some resources where to promote your online marketing advertsing business, then I most guarantee you that you will see success. Here are 3 methods that you should implement 1) Article marketing-highly recommended 2) Forum posts-recommended 3) Social networking-recommended WiFi Advertising Business Opportunity For Wifi Advertising Rates or Questions set up a free 15 minute live call so we can answer any questions you may have. Click here to schedule your call. . .
Starting a business can be easy or difficult, depending on how one will execute. The only key to make this endeavor to start a business work is to have a business plan. Plan ahead. This is all that is needed to make every goal and aim in the entrepreneurial world a success. Thus it is imperative to come up with a great business plan. What Is a Business Plan? Coming up with a business plan is the first big step in implementing any business. This lays down the aims as well the details of the endeavor. This includes an outline of the goals, expected expenditures, promotion materials and even the exit plan. It serves as a map and gauge as the business proceeds. It also helps the company be constantly reminded of priorities. Furthermore, the business plan is also a requirement to most people who seek assistance. Banks and lending institutions have to see to be given this plan as a basis whether or not they will lend money to the organization. How to Write a Great Business Plan The important elements of making the business plan will depend on the type of business being ventured on. It will also depend on what is intended by the entrepreneur. There may be no one formula but here are some of the guidelines that will help in coming up with a great output for the new business – 1. Vision and Mission In any organizational endeavor, the vision and mission is the first thing to take care of. This shall indicate the direction of the company. 2. Inception Give a short summary of how the plan or company came into being. What is the basis of the idea for the business? Who are the people responsible for the idea? Why did you decide to create the business? 3. Goals of the Company Provide the short-term and long-term goals. What are the aspects to focus on immediately? What are areas will have to be addressed in the long run? How long will it take for the company to expand? When is the expected date of realizing the profits? 4. Products and Services It is important to give special attention in presenting the products and services the company plans to offer. Even at the planning stage, these should have been materialized already. Discuss the features of the products or services. Explain how it will stand out from the other products and how it shall respond to the needs and demands of the market. This part will be best supported by a market research conducted by the company that includes the assessment and evaluation of the demand for the product. 5. Management Include also a short biography for each member of the management. It should provide the names and backgrounds of every person at the least. It will also be proper to indicate their positions and the responsibilities they have to fulfill. 6. Marketing Strategy The business plan must also present the marketing strategy that […]
The way your business is presented over the Internet would speak for the business itself. This will directly affect the volume of sales your company would get. Building a website seems very simple especially nowadays with many do-it-yourself software and online services which can be done even without technical understanding. Designing a website has become less complicated due to the rise of web design tools. Creating your own website is not just the key to a successful Internet marketing, that particular website has to be effective to generate sales and to be on the top ranks of the SEO.A result-oriented website needsfar more than designing capabilities and software knowledge. It is a whole package of appropriate programming, marketing, SEO knowledge, and website design.Having a website would not make sense if it runs only on few clicks here and there. It is very vital that a website design would run on both major and minor browsers. Benefits of Hiring Professional Website Consultants Website Design created by the experts would bring more results in a reduced time frame. This aids to link the customer and business owner in a single thread. Professional website design makeswebsiteswith cross browser compatibility for the maximum chance to be viewed by clients.The company also does the marketing plan and execution so that the business owner would have more time to focus on his company needs. Website consultants would guide your online business from start to finish, beginning from the design structure and hosting, to search engine compliances, to the updates and maintenance of your website all throughout the end of the contract. Design and layout would encourage the viewers to click on the website, the meaningful and relevant content would make them read continuously, and there is a great chance that they would buy the offered products after. All it takes is a matter of a few seconds to attract the target market. Web designers make sure that words, structure, and content s are well-coordinated. Navigational system should be very clear to avoid confusion and frustration. The important points should be properly highlighted to achieve more impact. Sites are created to be visually striking and data provided are very useful and informative. Issues and technical problems such as website crashes cannot be avoided in the long run but one good thing about hiring professional web design is that service you can touch base with the company to fix the problem. Maintenance of the website is very essential here. Professionalism will set your business apart from the rest. Web online consultants will aim to represent your business with a professional touch and look. It gives the aura of integrity among viewers whether the business is big or small, new or old.With integrity will come trust, and trust would generate more sales. They are also abreast with technological advancement to modify your website accordingly. And above all, these web design experts would always complete the project given its deadline. There would not be any delays when it comes to […]
Keep your eye on the Executive Summary The first thing your potential funding audience needs to be reading is your executive summary. There is a saying in the film industry that no great script is written, only rewritten, and in a way that’s how you need to treat your executive summary. It’s the most essential part of your plan because it acts like a shop window to the plan inside, and it needs to draw the potential investor in. Why use 5 words when you can use 3? Why be vague when you can be direct? It’s got to punch above its weight class and have impact, so don’t be afraid of rewriting it until you know it off by heart. Start with a paragraph about each important part of the overall plan, and avoid repetition. In the very first paragraphs, spell out what it is that your business does, who does it, and why it does it, and how it makes money doing it, along with the funding requirements and repayment / exit plan. The more exact you can be, the better. To Finish first, first you’ve got to Finish. Knowing when to end your plan is almost an art form in itself, and whilst it’s no bad idea to have a living breathing document for internal purposes, failure to bring things to a conclusion is a real turnoff for external investors. Over half think that business plans are too long, and therefore lose interest, or simply have other pressing engagements they must deal with before they’ll ever get to the end of yours. The flip side of this is also true: Too short and the investor will be given the impression that you have not given this enough thought or done enough research, or worst case scenario will have insufficient information to form a sensible investment decision. Uncertainty is the seed of doubt, and doubt is definitely not a basis for risking investment dollars. Like the tale of Goldilocks the plan needs to be “just right”, and while each business will vary significantly, some where between 12 and 25 pages seems to be the plan porridge that gets eaten all up! Demonstrate a Need not Greed. Somewhere along the way you have to show that you’ve done some market research, and that you’ve thought about what this truly means in respect of your business. The point here is to think about the niche or zone or subsector you operate in. For example the world car market is billions of dollars, but if you’re setting up a hand car-wash in your local town then this is not the size of your market. Think about relevance and about the customer’s reality. While you might have the ambition for hand car-wash world domination, take the first step first, then the second. Show how the customer has a need or desire for your product. Don’t assume the investor will know. Spell it out. Explain how you will fulfil that need with your […]
In today marketing world there are the business concepts or marketing strategy has changed. In this manner, we can discover a new revolutionary period has come and affected the market strategy or concept. In this way, you may find that the traditional concept has ebbed from this new generation market era. Only for the technology service or online service, the revolutionary phase has approached towards the Earth. Technology has completed the great improvements that have allowed the marketing concept to the new phase, where the buzz publics put the draw more attention and the revenue limit increase up to the optimum level. The way of marketing has turned over at the new edge and offers the most excellent present to its consumers. At this digital marketing time, the Social media marketing concept is a novel intermediate to manage web consumer and introduce the new approach to the customers. The Social media marketing has depended on the various social media sites like Facebook, Twitter, Orkut etc for the new type of business marketing way. It is a good technique to keep hold of clients and converse with them frequently to stay them or produce the eagerness towards the business organization. Most of the business companies develop the social podium to add consumer pleasure and consumer loyalty. It is a smart or excellent medium, which can permit for replacing the item or service in sequence as well as share the business icon or thought among the consumers. The social media consultant in India helps to consumer for delivering the new concept of social media marketing strategy easily. They have some excellent strategy to helps the at the growth structure of business. Mainly, the consultants are helps for updating the various blogs, creating the tradition of business, implantation the new business strategies and uploading the new business planning. Except this, the consultants are playing as a ppc consultant in India for providing the web ad for attracting the consumers easily as well as the ppc consultant helps for designing the new promotion. We know, among the social media sites maximum of the people involves for using the face book account. Therefore, at this digital marketing world we can see the facebook marketing consultant as a helping tool for business promotion. Now we will see, due to the consultant how the business organization gets the best platform- o Brand making- millions of people are using the social media account for their personal work as well as they have tendency to share the information each other. The social media consultant in India updates the various types of organization’s thoughts, about the products and service on the facebook or other social media sites. In this way, the consumer can see those updating news easily and can get the lots of information regarding this. o Revenue generation- The consultant helps to the part of revenue generation by the promotion of business organization towards the arena of buzz publics. o Create the relationship- The facebook marketing consultant in […]
Business plans are a necessity for any business start-up or investor, and with new start-ups being formed every day, the demand for business plan writers and business plan services will always continue. For any business to have a chance of success it must focus on clearly defining its direction.Below are three simple tips on what you will need to do to become a reputable and successful business plan writer. 1.Don’t overcomplicate things Avoid filling business plans with complex jargon and long sentences as it will only confuse the reader and make the task of reading the plan look like a very long and tedious one. Try keeping information short and sweet, which can be done with the use of sub-titles and bullet points which will make all information easy to read.The client will find it a lot easier to navigate their way through the plan if it is structured in this way. Look to avoid the use of acronyms and technical terms, and if you feel like you have to use them, then make sure you explain them fully in a universal way that the readerwould be able to understand. 2.Know who your reader is knowing who the audience is will allow you to pitch the business plan at the right level. Banks will often require an emphasis on financials with an overview and description of the business. Venture capitalists and other sophisticated investors (such as angels) may require in-depth research and analysis into the market potential. Where the plan is being presented to more than one group, consider if the plan needs to be altered to cater for each group’s requirement.Also consider how the plan should be presented and in which media. If uncertain prepare to produce the plan in both paper and electronic formats. 3.Provide a clear methodical structure Once you know who the reader will be and the likely requirements of the plan you can then consider a suitable structure. Typically the structure should be clear, methodical and cover any areas sufficiently to be able to successfully convey the right message. Look to avoid the use of acronyms and technical terms, and if you feel like you have to use them, then make sure you explain them fully in a universal way that the readerwould be able to understand. Emphasis should always be biased towards achievements and strengths; however any weaknesses within the business model should be highlighted. Often this adds a level of integrity to the plan.As a general rule, ensure that the plan has an index, executive summary and comprehensive financial section. The Executive summary should be brief but impressive and be enticing enough to encourage the reader to continue. The financial section should not just be pages of numbers it should be a narrative about the assumptions, the risks and the funding requirements. It is essential to have a realistic, working business plan when you’re starting up a business. A business plan is a written document that describes a business, its objectives, its strategies,. […]
It has been said if your local business is standing still it is really going backwards. Most local businesses need new customers to stay in business. With so many ways for consumers to find what they are looking for this is a challenge in today’s economy. However it is up to you as the owner of your small business to step up and meet that challenge. Here are the four top ways new customers will find you and what you can do to make sure you are promoting your business so they can! 1. Referrals. Viral marketing is very powerful. There really is no better kind of marketing than a referral from a satisfied customer. You should use an autoresponder to quickly contact your existing customers. One effective thing you can do is offer incentives to existing customers to refer you to their friends and neighbors. This can come in the form of discounts on future purchases, contest where people can win new things, and so on. Using an autoresponder to build a mailing list of existing customers is smart for local business owners to do today. 2. Internet Searches. People will longer use the Yellow Pages when they want to find a product or service they need. It is extremely important that you target the keyword phrases they will be searching for online. You do this by building a keyword listing and utilizing various Internet advertising through search engine optimization. This is something many small business owners do not want to get involved with. This is understandable and for that reason outsourcing your Internet marketing is a smart thing to do. 3. Print Media. People still like to read things away from the Internet. Depending on the market your business is in newspapers can still be an effective form of advertising. Direct mail may be a cost effective thing for you to do as well. Other forms of print media that work well are flyers, marketing in newsletters, school newspapers, business cards, and so on. Anything that gets your name out in the public is good for your business. One thing about print media today is you should be adding your website address to everything that you do! 4. Repeat Business. Many small businesses make the fatal mistake of ignoring their existing customers. The easiest way to generate repeat business is to contact your old customers. One effective way to do that today is to publish a blog on the Internet. You should also be using an autoresponder and getting your customers contact info into it. You then keep in contact with them by referring them to new posts you have made on your blog. You can also send out emails announcing new products your company is offering. These are the top four ways new customers will find your local business. You should be developing a well rounded advertising campaign that keeps in mind all four of these important strategies. Follow along as I grow this small business, using […]