Article marketing is one of the most legitimate, ethical methods of getting traffic to your website and best of all, it is free! It involves the process of writing articles while also including a link back to your website and then submitting them to online article directories. One major advantage that articles provide is the high quality leads that are usually generated from them. Although the results produced from articles are slower then other marketing methods, they will last a long time. Here are a few things to remember when writing articles: 1. Know your target market. 2. Produce good, quality articles. 3. If you want your article marketing campaign to be a success then you must consistently put out articles. 4. Submit your articles to the appropriate categories within the article directories. 5. Your articles should contain keywords relating to the link you are promoting in your resource box. 6. Avoid using affiliate links in your article resource box. It does not cost much to register a domain and then you can forward it to your affiliate link. Do not waste time advertising affiliate links! 7. Put together an interesting and attention grabbing heading. No one will read your article if your heading does not give them a reason to see what it is all about. Many visitors have been lost due to short, boring headings. 8. Optimize the article heading and avoid overdoing your keywords in the body of the article. You would be surprised at how a well optimized heading helps your search engine ranking. 9. Use a spell checker and break up your information into readable chunks with allot of white space. How can you encourage people to read your articles? – Research before starting! Make sure your topic relates to the website that you are promoting. Determine your keywords before starting your article. – The purpose of your articles should be to provide useful information. Avoid making them sound like an ad. You are not selling in your articles, but providing information that will peek your readers interest causing them to click on your link within your resource box. – Avoid using any offensive language or content in your articles. This will impact your ranking on the search engines, not to mention offend some of your readers. – If you recommend any other sites in your articles, make sure you check them out first. You do not want to be associated with any negative or inappropriate information. – Try to avoid using affiliate links in your resource box. It is much easier to remember a short domain name then a long one. The goal of any online marketer should be to reach their prospective customers by delivering a message that will help them build their business. The main purpose of article marketing is that it allows you to build credibility and create a relationship with your target audience. What results can you expect from writing and publishing your articles? 1. Action. By providing valuable information […]
With many companies downsizing and laying off employees there are many individuals out there in the prhyme of their lives trying to decide what they should do for a living. They often have a sizable amount of money from severance packages and are looking for businesses to invest in. If this sounds like you and you are thinking of starting a carpet cleaning business there are some things that you should know. Read this article to learn more. Carpet cleaning is an attractive business for a number of people because of the high profit potential that seemingly exist. Many franchisers and equipment manufacturers will be quick to tell you that you can make a fortune in the industry. This is true but it is not as easy as it sounds. You can not simply buy a van with a cleaning rig and get a yellow page listing and expect to make a killing. If you think that you will probably soon be taking out a classified ad to sell your cleaning equipment. So how do you make money in this industry. The name of the game in this industry, and every other one for that matter, is advertising. Without a successful advertising campaign you will never make a dime. You have to get your name in front of the customer. You can do this several ways. One way to get customers is with a fancy yellow page ad. This is expensive and a full page ad can often run a thousand dollars a month and require a one year commitment. Another way to get customers is to use direct mail. This requires that you purchase a mailing list and send out multiple mailings to the same people. Customers usually need to see your name several times before they will usually so with direct mail you must be consistent. One final way I will discuss to find customers is to make a website. The problem with websites is making them rank well. This can be tricky and can take time and experience. Websites are well worth the effort however as many customers look to them instead of the phone book. There are several other methods of advertising to choose from including referral marketing, marketing to realtors and even billboard advertising. The choices are endless. As you can see there are many different ways to advertise your company. None of them are perfect and they all require some level of commitment. It is well worth the effort however so be sure to come up with a good advertising campaign before you open the doors of your carpet cleaning company. Just remember to be creative and be consistent and you can have a successful and profitable business.
In the old days if you were going to market your network business opportunity that meant making a list of everyone you knew. You were taught to really dig deep and make the longest list you could think of. This would include a special list called your chicken list which would be the most successful people you knew, but were afraid to contact. Then you would pick up the phone and invite them to an opportunity meeting to listen to an expert stand up and tell everyone about the opportunity to start a business of their own in network marketing. This was not a bad system except for one thing. It really did not work because most people were afraind to pick up the phone and start making calls. The days of this type of a system are over. Unless that is the way you want to do it. The reason so many people are making money in network marketing today starts with how easy it is to present the business opportunity to people you do not know. That is not to say you cannot make a list of people you know and contact them. You can and you should. But now it is as easy as inviting them to vist your website or to listen to a conference call live or even a pre-recoreded call. This type of prospecting takes away the fear factor and allows your prospect to check out what you are doing in a casual way. Personally I like to hand out business cards with my website on it and just ask them to take a look and if they are interested give me a call. Anyone with a little ambition can do this. At Vistaprint.com you can get 250 free business cards and personalize them with your name, address, phone number, email address, and website address. The other way to market your network business opportunity today is to drive traffic to your website and let the company take over from there. Most mlm companies today give you several of your own websites with your i.d. number coded in the url itself. They also have an email follow-up system in place that is customized with your contact information in each email. The purpose of having more than 1 website is you can refer your prospects to different websites based on how well you know them. If you know someone well you might send them to one website that provides a lot of information. If you are promoting on the internet you would refer your prospect to a lead capture page that requires them to fill out their name, phone, and email address, before being sent to another website that is more of a sales page on your business. The information is then emailed to you for personal follow-up if you like. In the meantime the company email follow-up system kicks in and starts sending your prospect information emails with your name in them designed to educate […]
In every single internet marketing website or blog, these seven strategic steps will always take place. These steps are must-dos for every internet marketers. 1.Obtain A Good Domain Name A domain name is an address of your website, better known as a URL. It is unique because it distinguishes your website’s name and identity from the other websites. Make your URL something easy to remember and simply typed in by people. It could be your name, the name of your product or a summarised name fit for your website’s purpose. I do not normally recommend numbers in your URL because when you verbally tell other people about your website, because you have to state whether it is a number or a word. Also, do not use complex words that people find hard it to spell and type. A fully qualified domain name includes the host name, which is world wide web or www and the domain registrar which is the part after the dot, as in .com. The .com is the most recommended one to use other than .net or .info because it is easily listed or accepted in search engines and it is good for businesses. Other domain registrars such as .org/.edu/.gov are not good for business, as they stand for orgeanizational, educational and goverment respectively. 2.Find A Webhost A webhost is a company that allows you to host your website on their servers. A webhost is like a so-called landlord for you to go through before you can live in the house that is on his land, which is your website. Like when you’re looking for a house to rent, you have to take a look at the facilities and services in the house that is provided to you. So, a webhosting account has certain features for you to look at to see which are the services that you need to have your website running as smoothly as posible. You need a website that provides you with at least 5 Gigabytes of space for you to promote your products and at least 500mb/s of data transfer, which is the speed of which the time your website takes to download at a visitor’s webpage. They might also provide you with a good website builder if you want to design the website yourself. Find out if they also allow you to input email accounts, audio, video, “shopping carts” for your products, and so on. Also, it’d be great if they have the amazing cPanel feature, which is a control panel that provides you with all the practical applications suitable for your website. 3.Website Design Firstly, choose a website template suitable for your business. Do remember that the human eye focuses mostly on the top, right and center part of the website. So if you want to emphasize on your newsletter/mailing list subscription, product or a promotion, place it at the optimum level of the website. For design, you can use Microsoft FrontPage, Macromedia Dreamweaver or your webhost’s website builder. If […]
The availability of a career training institute can be very beneficial for any person seeking help on career development. A career training institute can groom a person with the necessary skills to face the business world. Nearly all adults who are in the workforce find themselves caught up in a jumble, having to balance their work and family life. Many of them have occupational qualifications but not enough to serve in a supervisory or managerial position as they lack the needed entrepreneurial qualifications or skills. A proper career training institute usually provides all these at a cost anyone can afford. For anyone interested in career development, there are all kinds of options available. A career training institute usually has full time or part time courses. A recognized career training institute will have different programs targeted at different students. Graduates who are in need of a job will get good career training, transforming them into professionals in the career they choose. The lessons carried out at the career training institute are created in a systematic order making it easy to learn. Night classes are designed for people who find it hard to attend classes at other times. A self study career training course can be carried out in the comfort of your home if you really find it hard to manage time with your other responsibilities. These courses can be carried out at your own free will and own pace of time. The career training programs range from health, technical studies, administration, IT and art. A person can select whichever course they think is suitable for their career development. It does not matter if you lack the basic knowledge because the career training professionals at these institutes will always be ready to provide the necessary details. Students who need financial aid in continuing their programs can always check if the career training institute they are enrolled in offer such assistance. A well recognized career training institute will generally consist of a set of highly experienced individuals. The professionals who train the students will not only supply them with theoretical material, but also share their experiences and let students gain practical knowledge on the fields they are interested in.
It’s no secret today’s employers are looking for more then just a fast talker, or someone with miles of experience. With all areas of business becoming more and more competitive, they need people who can give them the edge over the competitors in their markets. They need people who can bring not just experience but an education to the table as well. Will either or do? Maybe, but when it’s a keystone position that needs to be filled, you’ve seen it I’ve seen it they are looking for someone with experience and a Business degree. The days of working through the trenches at the bottom of a corporation all the way up to a corner office a gone. Todays industries move much faster then they ever did ten or twenty years ago, and it’s all thanks to the Internet. So what can you do if you want to start or progress in a career in business but not having your business degree is holding you back? Simple, go get a degree. Not the rocket science answer you were looking for I’m sure, but it’s the correct answer none the less. Not only has the Internet made the business world move at the speed of light but it’s also made affordable and timely education available to the masses through distance learning and online colleges. It’s the education wave of the future, online enrollment numbers are increasing around thirty percent per year. Is this area of education growing because it doesn’t benefit the student? Highly unlikely. Employers are giving credit where credit is due and treating an online business degree to be equivalent with one that was earned via a brick and mortar college. Earning your online bachelor of business is not as world changing of an experience as you might expect. The number one benefit of attending a school online is the convenience aspect. You attend class when ever and where ever you want. All you need is a connection to the Internet, and a personal computer. It’s the ideal mature student adult learning environment. Have a current job, family, other commitments? No problem, you take on the course load you can handle at any particular time, and when time permits work more or less. Most schools offer courses starting monthly which means you can complete a course in a much faster time then if you were attending a local school in your area. Not to mention the ease of which you can correspond and ask questions with your instructor. Using email and message boards classes interact about assignments, course work, and questions when it’s easiest for them. If you need something answered you email or post a question to your instructor, they answer it when they are available and next time your online you get your response. The distance learning online education process really stream lines all aspects of earning your online business degree. So what’s your next step? Don’t procrastinate that’s for sure, with classes potentially starting next month […]
Developing mastery in Network Marketing takes discipline and a lot of hard work. There are 5 categories in network marketing that you will need to develop mastery in to be successful. They are Personal Growth, Customer Acquisition, Recruiting, Team Building, and Leadership. The traditional training style of classroom learning, seminars, books and CDs offered by the leadership of these companies provides good information, but does not equate to success for most people. The how is also very important, and interactivity in training helps you learn quicker and retain the information It is tough to make an article interactive, however we will do our best here… In this article we will focus on Leadership.Since everything you do will duplicate, leading by example is a fundamental skill that is imperative to your success. Having a team in network marketing offers an unparalleled opportunity to practice, and duplicate what you learn with your team. Furthermore you will be given endless opportunities to challenge your downline to grow in a supportive and fun environment that is ideal for accelerated learning. Here are some interactive questions we have created for you. Question #1 To keep a person inspired and moving forward what do you do? A) call them everydayB) attempt to motivate themC) tell them to think positiveD) show them how to let go of their fears If you like the question, share it with anyone you know in the mlm, network marketing or direct sales business. This question was created by Jim Britt, and placed inside the MLM training tool MLM The Game, think of the answer, re-read the question if you need to, and answer the question mentally. The answer to the question is: D) show them how to let go of their fears No one likes to be nagged, so just calling everyday or multiple times a day will not motivate them or inspire them to move forward quicker. Attempts to motivate them may come off as working, and temporarily they may get excited, but they will revert back to their normal state after you leave. Thinking positive is important, but not the entire answer. They must be able to let go of their fears, because it is our fears and past experiences that cause our challenges of today. Question #2 To be successful in MLM you need… A) to be innovativeB) to be coachableC) to keep it a secretD) a degree in business If you like the question, share it with anyone you know in the mlm, network marketing or direct sales business. This question was created taken from the MLM training tool MLM The Game, think of the answer, re-read the question if you need to, and answer the question mentally. The answer to the question is: B) to be coachableBeing innovative is likely to help you in life in many ways, mlm is all about following a system, a system designed for you to have success. This is one of the best things about network marketing, you dont have […]
Only having the best of products and services is no guarantee for attaining business success. To make huge profits, every business module is expected to create its own brand image. This explains why they feel the utmost need to resort to brand publicity and promotion campaigns. Under these circumstances, taking services of top pr companies can do the trick. A recently concluded market survey has thrown some interesting facts about top PR companies. For instance, many business modules are showing great desire to avail their services for a different reason. They say this is possibly the best way to cut down the establishment costs. Not only this, according to experts, this is possibly the best manner in which the organization can spend less and scale down its expenditures. Besides bringing this form of financial respite to the organization, top pr agencies ends up bringing many additional customers. For, it helps in making an instant global presence among customers. In the process, the brand image of the entity is enhanced which in turn helps in penetrating among your target audiences. The manner in which the top pr agencies relentless perform is no mean feat. Their work is filled with a lot of complicacies and intricacies, which in themselves speak for their set skill. With the changing patterns and objectives of advertising and publicity, they are best known for utilizing various innovative applications in the correct manner. Use of social media enables an organization to get good business. Besides, use of multimedia functions is in rampant use. The greatest benefit that accrues on selection of such company can be seen in the form of inexpensive way to achieve marketing goals. In modern times, public relations are all about distribution of information. Some of the popular mediums selected for this purpose are the use of television, magazines, newspapers and broadcast media. With the changing patterns and objectives of advertising and publicity, they are best known for utilizing various innovative applications in the correct manner. Use of social media enables an organization to get good business. Besides, use of multimedia functions is in rampant use. The greatest benefit that accrues on selection of such company can be seen in the form of inexpensive way to achieve marketing goals. In modern times, public relations are all about distribution of information. Some of the popular mediums selected for this purpose are the use of television, magazines, newspapers and broadcast media. With the changing patterns and objectives of advertising and publicity, they are best known for utilizing various innovative applications in the correct manner. Use of social media enables an organization to get good business. Besides, use of multimedia functions is in rampant use. The greatest benefit that accrues on selection of such company can be seen in the form of inexpensive way to achieve marketing goals. In modern times, public relations are all about distribution of information. Some of the popular mediums selected for this purpose are the use of television, magazines, newspapers and broadcast media.
Did you see a new marketing method recently either at your home, or maybe online? Maybe you learned something you never thought to do, and you’re dying to give it a try? Or did you speak to your friend, who told you about his friend who used this new and totally ‘fail-safe’ approach to marketing that made him thousands of dollars in a day? Why is it that you can never MEET this ‘friend’? It’s a tough thing not to pay attention to those few people who make a lot of noise. They talk about ideas that promise big returns with almost no work, in almost no time. It sounds great, but unfortunately, as you know more often than than not those big dreamy techniques provide little more than deflated results, and a deflated wallet. You see those big promises in certain markets especially. There’s some new marketing technique that nobody has ever heard of, and supposedly it gives you such a big return because of this new angle that you and others like you are doing everything in your power not to just sign up and fork over the cash right then and there! But this can be dangerous to your bottom line or even your entire business. Whenever you try out a new marketing idea, it’s important to proceed with caution. Here are The Select 7 Marketing Tips: 1. Not broken? Don’t fix it.If you’ve been in business. You’ve been making money and bringing clients to yourself using your own methods of marketing. Don’t just stop everything and throw it all away if you read something new. It sounds crazy but people actually trash their entire marketing plan if they get caught up in big money promises. Trying to augment it, or improve upon it is fine, but abandoning it altogether is insane. 2. It’s OK to be Testy. Instead of total abandonment, test out your new ideas on a small percentage of the customers or prospects on your mailing list. About 10% will suffice. Study how that small portion responds, and then you can introduce the idea into more and more of your marketing as long as it proves to you that it’s working. Test on some, see if it works, apply it to more. Repeat this process continuously. 3. Measure your results in order to determine what works best. There’s no reason to try something new if you’re not able to see what works. For example, I recently tested a different approach on a page of my website that is solely dedicated to generating subscriptions for my newsletter. To see if the new copy worked, I sent prospects coming from one online source to the new page and tested the old version of copy against the new. I then tweaked the version that worked best until I found a balance that got the best response from my target audience of small business owners. 4. Marketing is NOT Magic. Just as there’s no magic bullet in medicine. […]
For the newbie Internet business entrepreneur, here are the 10 most powerful unwritten rules that may well prevent you from ‘skidding into the ditch’. Make a point of reading through them monthly and remain focused on the road ahead! 1. First and foremost, Lets look at the advantages of creating and building an online income. Our place of work is open for business 24/7 so we can work when we want and for as long as we want. Many of our regular duties can be run on auto-pilot leaving us with more time for family, social and leisure activities. This situation offers a less stressful working environment, and to a certain extent we are in control of your own rewards. However, it is important to remember that there are few ‘Get-Rich-Quick’ schemes on the Internet. Look upon it in much the same way as you would if you were creating an offline business, which, in order to be successful, requires commitment and a positive attitude right from the offset, with scant reward in the early days. 2. Whilst it is important to have your mindset focused on a full-time successful online business, it is useful, especially early in your Internet career, as part of the learning curve, to try out a few programs in your spare time. Get the feel of the Internet marketing arena and at the same time learn a little about HTML, Scripts, creating attractive images and even building your first website! This can all be achieved as a ‘spare time’ sctivity. Don’t sack your boss till you have the confidence in your complete ability to earn regular income. There may be a lot to learn but, trust me, if you’re focused, it will be worth the effort. 3. NEVER.. get involved in ‘get paid to read email’ sites, they are scams and you will not earn a penny, and they will not answer your emails of complaint! MLM too, or in fact any website telling you that your money will be doubled or trebled in a matter of days, or you will become rich overnight, are scams. Avoid them!! It’s not difficult to find bona fide traders on the Internet. Look for offline contact points. An address or telephone number is a good sign they are genuine. Another good test is to send them an email before you sign up to see how efficiently they reply. Avoid the ‘Get-Rich-Quick’ schemes. They don’t work! 4. Imagine you discovered a method of earning huge amounts of money on the Internet. Would you then offer to tell everyone about your ‘secret formula’? I don’t think so! You will no doubt come across those who will try to convince you they have found such a recipe, and no doubt offer to share it with you. Believe me it will cost you, not just financially but in wasted time too. Always shy away when you see the word ‘Secrets’, or see boasts of huge income! 5. Similarly, ask yourself this.. would […]
When you are looking for a home business opportunity, it is important to make sure that you are aware of all that you will be required to bring to the equation. This can help save you a lot of confusion and money by avoiding opportunities that require too much from you to get started. Here is a checklist of thing that you should consider before selecting a home business opportunity. 1. Do you need to get a license to run the business? Many states require that businesses get a license before they are allowed to open. This includes home businesses in many locations. Check with your local government agencies to see what you will need to have in place to start your own home business. 2. Do you need a zoning permit? If you have a home business opportunity that requires doing actual business with the public, you are going to need to make sure that you will not be in violation of any zoning laws. Most cities have very strict residential zoning requirements and it is not hard to violate them. Make sure that the type of business you want to start will be acceptable to run at your current location. 3. How much equipment will you need to buy? You’ll need to know exactly how much money you’re going to have to spend to get your business operational. While some home business opportunities require just a computer, others may need a special printer, extra software, additional gadgets or even heavy equipment. This can add up in a short period of time. Make sure that you are aware of all the expenses that you will incur before you start up. 4. Do you have enough space in your home to devote to your business? Running an informational company is one thing, but if you are going to be stocking products in your home, you’re going to need enough space. For tax purposes, you’re also going to have to have a room that is completely devoted to your home business. This means no kid’s toys, or anything from your normal family life can intrude on this room. If you don’t have this kind of space you may need to add on to your home to accommodate your business. 5. Will you need to purchase any insurance? If you are doing business with the public at your home, you will need to get liability insurance. This will help protect you if anyone falls on your property or injures themselves in anyway. If you will be storing products, you will need to have them insured in case there is a flood or they get damaged in any way. Lastly, you may want to consider business protection insurance that will help you in the event of any copyright infringement claims or other common complaints. Don’t forget your own health insurance, or any insurance that you may need to provide for employees. This can add up quickly and increase your overall start up costs.
When in need of a venue to offer training courses, you will have to properly evaluate the location. When offering training courses at a selected venue, a business or corporation is going to want to pay attention to all of the small details. There are many things to give consideration to, including the amenities associated with the venue, what kind of work environment the venue provides, what resources are provided with the venue, catering options, and last, but certainly not least, you will have many financial considerations. The venue amenities will clearly differ from one venue to another. When you are thinking about presenting training courses, the venue’s amenities need to integrate well with the training courses you plan to offer. It will be necessary to research several venues where you can offer training courses to see if you are permitted to accentuate your company branding and logo. Being able to establish a company presence at the location where training courses are held is critical to the business; company branding helps the business to establish the mindset of those being trained, and to ready trainees for productive learning. Of course, the potential for branding at a venue also gives the business or corporation the opportunity to advertise as well as to project a unique and strong company image. The venue a business or corporation selects for holding training courses must offer the appropriate work environment; this ensures that your employees are in an environment that is favourable to the work that lies ahead. The layout of the venue’s grounds, the availability of parking, and the interior decor in the venue are equally important. Seating capacity, room size, room flexibility, clear visual pathways, interior lighting, and noise control are still other aspects associated with the venues you research that need careful analysis. The room layout is important because different room layouts create a different group dynamic. For example, if the room is laid out in a semi-circular fashion, or in a circle, all of the members in the training courses will be able to look at each other and speak to each other directly; this creates a closer, closed environment in the training session, but is only favourable if the group is relatively small. Larger groups may require a theatre layout or classroom layout for more productive training courses. When it comes to providing one or more training courses, you will want to seriously look into the types of tools and resources that a venue provides you with. What the venue lacks, you will need to acquire elsewhere. Question if the venue supplies Internet access, podiums, microphones, projection screens and projectors, sound equipment, whiteboards, pointers, and other technological aids. You will want to take time to visit the venue beforehand so that you can familiarize yourself with the operation of equipment before the training sessions commence too. You don’t want to experience technical difficulties the day the training sessions begin. Food and refreshments will be needed to make the atmosphere of […]
Many times you see titles for articles that talk about the best of something. This is always a good idea because people like to be associated with the best. When it comes to starting an affiliate marketing business most people fail to do so because they do not pick the right products to sell. In this article we will look at 3 mistakes you can make when it comes to working with your affiliate marketing business. Not so much specific businesses, but more general ideas to avoid when you first get started. 1. Starting a portal website is not the best way to get started in affiliate marketing. A portal website sells many different types of products as opposed to specializing in just one. Cars would be an example of a broad theme and a narrow theme would be car parts. An even more narrow theme would be car parts for Corvettes. The mistake that people make is they try to sell to many different things, as opposed to specializing when they first start out in their affiliate marketing business. 2. Another mistake people make is they do not choose a market that can be profitable for them. The best way to make money with affiliate marketing is to identify a problem, determine that people are seeking ways to solve that problem, and then help them do it. An example of that would be how to stop sweating. This is a problem that many people face, and you could sell an information product that helps them deal with that. Clickbank offers e-books that you can sell and earn commissions on. You could find a stop sweating ebook to sell from them. 3. One of the most common affiliate marketing business mistakes is using the replicated website that comes from the merchant. Many times this is bad for you because the sales copy of the affiliate website is poor. Another reason you do not want to do that is you are not differentiating yourself from the thousands of other affiliates using the exact same website. One way to sell more products in affiliate marketing is to try and be different. Creating your own website and putting your personal testimonial on it is a much better way to make money selling their products. These are three of the worst mistakes you can make with your affiliate marketing business. If you want to be successful you must create a narrow theme website, solve people’s problems, and do it with your own website. Only then will you have a chance to make money selling other people’s products.
You may have several ideas for a new business or only one. Before you start pouring your effort and money into an idea you need to see if it will stand up to some analysis. Try a SWOT analysis. This requires you to think about the Strengths, Weaknesses, and Opportunities your business will have, and the Threats it may face. A high level of skill with a range of equipment, or a friend that is prepared to loan you some money would be strengths. If you have never run a business before that could be a weakness. A ready, enthusiastic market would be an opportunity, while several businesses almost identical to the one you are thinking of starting or a weakening economy would be threats. This type of analysis can show you if your business idea is viable and should encourage you to exploit opportunities and help you decide how to tackle threats. Decide on your Unique Selling Proposition… Why should a potential customer come to you and not a rival? Will you specialize in a certain area? You should be able to identify where and how you can contact your potential customers and have an idea of the demand for your type of service or product. Write a Business Plan… There are many versions and it seems every bank and business advisor has slightly different requirements. However every version should keep you focused on what you want to do with your business and the strategies to achieve this in a certain time frame. It should identify the services or products you intend to offer initially, and those you hope to expand into later. Remember the plan is a working document. If you miss deadlines you should be able to modify the plan to get your business back on course. Once you have decided on the type of business you want to start do some research to see if there are any gaps in the local market. Find out your competitor’s pricing. You could get friends to ask for quotes from the competition, or use a more direct approach and have discussions with a local expert. Remember, a company could be a potential competitor or a potential joint venture partner. Perhaps you could approach them with an idea for a product or service that would complement theirs. When setting prices do not immediately assume undercutting is the only solution. You need enough income to cover your overheads and a low price may give the impression that your skills and work have little value. Cash flow is another important element in starting and running a business. Make sure you do not have to make too big an investment before you get paid. You should know how much you have to earn to at least break even. After working through your business plan and giving cash flow a good deal of thought you should know whether your proposed business is viable.
All businesses today recognise the importance of good management that is based on firm and basic management skills-but how are these managers taught what are good leadership skills? Previously before the advent of training courses managers were expected to know the principles of good management and practise them with little in the way of assessment or training to ensure that all managers met certain standards. This would inevitably lead to inconsistencies in how leadership was practised and also result in poor practises being the norm-something which is not acceptable in the workplace of today. If a business wants to have the best management and team leaders it is vital that they all possess excellent leadership skills such as the ability to work with people, to motivate others, provide negative and positive feedback, encourage their teams to strive for their targets as well as other aspects of the role. These are attributes that are not always inherent in a person and in order to provide a management structure that is positive and objective lead leader skills training can be a huge benefit. Leadership skills courses can tend to be ‘hit and miss’ there are many company’s out there who will tell you that their leadership courses are the best and get many delegates this way, but who can you trust to deliver what they say? Any business that is looking to create a team of managers that have outstanding leadership skills which make them a credit to that business it is important that the training courses they attend build upon their existing skills and develop new ones. To be able to do this successfully training courses should be not only designed to include the objectives, vision and beliefs of the but also be cost effective and delivered in a timely fashion. One way of doing this is to have an on-site training department that is responsible for training all employees but for the majority of small to medium sized businesses this is simply not a viable option as it is too costly. Instead it makes more sense financially and in terms of time spent training to use the services of an outside company to provide all your training needs. Deciding on the company that provides your leadership training can be difficult, so it is important to look to a company that will take the time to tailor a training course for your business and be on hand after the course to provide ‘after care’ for any questions or queries that delegates may have. Premier Training are a training company that go out of their way to provide leadership training that is cost effective, efficient and gets you the results that you want for your management team. This is done by creating leadership skills training courses that are in line with the needs and requirements of your business and totally relevant, thanks to communication between the training planner at Premier Training (who is not a salesperson but a training expert) and yourself […]
The success of your internet based business or home business centers on how well you succeed in letting people know exactly what you do and how it can benefit them. You may remember the old saying, “Build a better mousetrap and the world will beat a path to your door.” Entrepreneurs sometimes learn the hard way that the world will only beat a path to your door — if they know about your better mousetrap. Are you sitting on your couch waiting for customers to come to you? To get a steady stream of customers for your enterprise, you must use every marketing avenue possible, including but not limited to: search engine marketing, internet marketing, email marketing, and direct marketing. By doing so, you make sure that your hand reaches high above all the others being raised. The reality of school today points to the fact that some students often challenge “intelligence.” While in elementary school, I discovered the inherent value in appearing to know the answer to the questions asked by the teacher. Making sure that the teacher could see that I possibly had the answer (raising my hand) easily set me apart from at least 95% of the class. Answering the question correctly, not only endeared me to the teacher, but also served notice to my classmates of my seriousness when it came to the work at hand. As a business owner, the teacher (marketplace) usually will ask you several questions. Among them you may find: 1. Do I qualify as a recipient of your message? 2. Can you solve my problems? 3. How else can you help me? 4. What makes you different than others who make the same claims? 5. What can you promise that will reduce the risk of doing business with you? Raising your hand (marketing) let the other students (competitors) know that you take your business seriously, as well as being serious about providing an answer to your prospect’s problem, pain or predicament. It also tells everyone who sees you that “just getting by” does not satisfy you. Your marketing plan, (how you raise your hand) although a separate entity, differs from your overall business plan. As a side note, a great majority of the new businesses that wind up failing in a few short years possess neither a business plan nor a marketing plan. Once the groundwork is laid for your business, you must focus your energies on creating a marketing plan which in essence will let others see that your hand is raised. But remember action differs from accomplishment. A hamster running on a treadmill creates action, but he goes no where. Answering the teacher’s question incorrectly will not achieve much directly. Indirectly, giving the wrong answer beats doing nothing at all. At least the teacher and the class will see your efforts. The teacher may in fact, take you aside and “tutor” you or in other ways help you to eventually come up with the right answers which will move […]